What We Do
KMB is a customer-centric consulting firm that solves business challenges through data-led solutions. Our promise is to provide creative and innovative solutions that marry the benefits of technology and marketing with the requirements of your business to deliver true utilization and measurable impact.
We pride ourselves on our “No ego collaboration” approach to working with others. We understand that businesses have various stakeholders and work with outside agencies to fulfill different needs. We aren’t here to be everything for everyone – we work best when we work WITH you and your other vendors in a flexible and collaborative way. KMB is all about enhancing your traditional offering and creating digital add-ons, always based on data insights. Everything we do is rooted in data. We like to think of ourselves as the data geeks who do the dirty work to support your team, your other vendors/stakeholders, and ultimately your overall business goals.
We believe in taking a five-pillar approach to understanding your organization. We bring these together to create a custom strategic solution, with a holistic, actionable program that is a multi-channel experience.
What We Can Do for You
Fueling Your System for Optimal Return
Data is the lifeblood of your system and your data-led organization. Unfortunately, this is the piece that most organizations overlook. But the old statement of ‘garbage in, garbage out’ rings true even louder in this data-rich, cloud-based, digital world. At KMB we tackle data projects from three perspectives: data creation, data structure and design, data mining and intelligence; working to ensure your technology, processes, people and strategies are designed to fuel your data-led organization forward, not hold it back from its utmost potential.
- Form Optimization
- Date Transformation
- Explicit and Implicit Data Planning
Data Structure & Design
- Data Standardization and Normalization
- Integrated Field Mapping
- Table and Field Location Design
- Attribution Tracking Methodologies
Data Mining & Intelligence
- Segmentation Strategies
- Persona Development
- Dashboarding and KPI Planning
- Competitive Analysis & Market Positioning
At KMB we help our clients find their competitive advantage in the fast-paced world of marketing and sales. Regardless of your technology investment to date or your specific business goals, if you are creating or collecting data, there are ways to transform your organization. We dive deep into your business challenges and we identify strategic opportunities to drive change for your organization, regardless of your industry or technology stack, through data-led insights and proven utilization principles. Our consultants act as a catalyst for growth by offering solutions that are both creative and innovative.
- Higher Conversion on Inbound Channels
- Data-led Campaign Optimization Strategies
- Segmented Nurture Strategies
- Post-Conversion Retention Programs
- Form and Landing Page Design Optimization
- Lead Scoring Optimization
- Triggered Flow Enhancement
- Social Media planning based on historic data
and current market trends
- Brand & Content Positioning
- Email Communication Optimization
Systematically Grow Your Business
Marketing and sales technology stacks have a variety of features, functions, and limitations. Understanding what your business requires can be extremely complex and intimidating when you don’t understand how to map these functions to your business needs. Essentially, you don’t know what you don’t know. KMB works with you to pinpoint the goals and requirements of your organization, and offer expert advice on which investments, at what time, will be most impactful in the short, mid, and long term. Taking a business led approach helps round out the technology requirements and works to ensure your system is adopted and delivers the intended outcomes.
- Program Road Mapping
- Marketing Technology Procurement Consultation
- Marketing Technology Stand-Ups
- Marketing Technology Training
- Campaign Orchestration
People & Process
Helping Your Bench Work Smarter, Not Harder
Throughout your business, there can be a high number of processes that overlap, run in isolation, or simply may not be understood. KMB takes a holistic approach to understanding the key processes of your organization and how they can work with and benefit from a new technology investment. By helping you refine your processes to make them ‘technology ready’ you are able to introduce appropriate technology and data enhancements to streamline and/or enhance your business operations. This body of work lays the foundation to deliver a significant ROI on your technology investment. Whether you’re looking to improve internal collaboration, customer experience, data creation or sales conversion; process optimization is critical for technology automation.
- Customer Journey Mapping
- Functional Requirements Creation
- Sales and Marketing Alignment
- Data Flow Optimization
- Lead Assignment Configuration