We’re Data Geeks At Heart.

The KMB team is a group of smart, passionate, and data-driven women with a keen ability to ‘get sh*t done’. We pride ourselves in providing thoughtful solutions, putting the customer first, and achieving measurable results through data-driven marketing and technology strategies.

Everything we do is rooted in data; we like to think of ourselves as the data geeks who do the dirty work to support your team, your other vendors/stakeholders, and ultimately your overall business goals.

“MA’AM”

Kelsey

President

With a unique career path as a data strategist, analyst, management consultant, solutions architect, agency leader and entrepreneur; Kelsey offers a unique perspective and skill set that helps marketing and sales organizations thrive. By understanding what your organization is truly trying to achieve and designing the ultimate mix of technology, data and techniques to tackle these objectives, she takes business consulting in a new direction. She has a proven ability to see the bigger picture and create measurable steps to get you there, while her passion instills a level of confidence and excitement throughout your organization.

What is your favourite part about being on the KMB team?

Being surrounded by intelligent, hard-working, data-driven women. I learn something new from them every day.  Plus, we have a lot of fun and laugh a lot. Oh, and our KMB playlist and group chat makes me smile.

What do you think the next big thing is for marketing/technology?

For so many years, the growth and advancement in the industry was primarily centred around system functionality – with clients focused on which platform to license based on the bells and whistles it offered. These days the focus has shifted to data and system utilization in a really interesting and exciting way. Now organizations aren’t just thinking about what to license but are more critically considering how the business will use the system and what value they can derive from the data within it. This next big thing isn’t just about big data and AI, but truly about organizations looking at their specific business requirements and identifying the data it has and/or needs in order to realize their specific goals.

If you could change something about the world right now, what would it be?

I would find a way to reduce the amount of hate and anger in the world. Everything is better, and so much more is possible, when people work with each other instead of against each other.

If you could have a super power what would it be?

I wish I could teleport myself to where I need to be so I wouldn’t have to deal with traffic or airports anymore.

Lauren

Head of Marketing Strategy

Lauren is an insightful and accomplished data-driven marketing professional with proven experience leading successful marketing, PR and communications teams. Her background within the spaces of travel and tourism, tech and sports, has provided diverse opportunities to shape and execute on both B2B and B2C campaigns.

Demonstrated initiative and creative aptitude coupled with strong interpersonal skills have established Lauren’s reputation as a cross-functional collaborator with a focus on implementing innovative customer-centric strategies to drive brand awareness and revenue growth.

What is your favourite part about being on the KMB team?

I’m inspired on a daily basis by this group of smart, driven and hilarious women. It’s so refreshing to be part of a team that is so collaborative and supportive and produces results that exceed expectations, without any ego. The endless office snacks aren’t bad either – good thing we have an amazing office gym to keep us balanced!

What do you think the next big thing is for marketing/technology?

Understanding the volatility and increasingly costly nature of PPC presents the opportunity to find creative ways to increase audience engagement through organic traffic. Especially during these unprecedented times when budgets are shrinking and future trends are hard to predict, I see a renewed focus on organic content and a robust social media strategy, creating compelling campaigns that are targeted with increased personalization, that reflect a greater emphasis on data-driven audience insights.

If you could change something about the world right now, what would it be?

Convince everyone in the world that climate change is real. Too much time is wasted disputing the facts; if the world was in agreement and committed to the same end result, we could refocus that wasted energy on actually creating change for good.

If you could have a super power what would it be?

The ability to stop time. There is never enough time in the day! I wouldn’t abuse the privilege, but it would be so great to be able to add just a few more minutes (or hours) into every day.

If you were cast in a reality TV show what would it be?

Survivor. What I couldn’t do in terms of survival tactics, I would make up for in alliances and challenges!

Elsa

Head of Marketing Systems

Having spent over 15 years of her career in equal parts client, agency, and consulting world, Elsa has an in-depth understanding and appreciation for strategy, operations, and technology from each perspective. She has led demand generation and marketing operation teams in the B2B space, and actualized marketing strategies for various B2C industries including tourism, not-for-profit, automotive, and telecom. But her true passion is empowering marketing and businesses with meaningful data and insights that they can action in an efficient way.

What is your favourite part about being on the KMB team?

Being surrounded by strong, funny, smart women is already a big win. But being part of a team that has no ego, willing to roll up their sleeves to do whatever it takes, is truly inspiring and I’m grateful for that every day.

What do you think the next big thing is for marketing/technology?

I think it’s never been more evident than now that marketing and businesses need to stay agile in their approach to market, and shift accordingly to trends and current events. But being agile doesn’t mean the ability to change our mind and direction whenever we feel like it – it means truly listening to what our customers want, respecting the story that our data is trying to tell us, and approaching every strategy with a customer experience lens.

If you could change something about the world right now, what would it be?

I’d trade 10 years of my life to end child poverty, 100%. Every person is born into different circumstances, but basic access to nutritious food, clean water, and safe shelter should always be the common denominator. Without our basic human needs met, children can’t access or focus on education, and the never-ending loop of poverty will likely continue.

If you could have a super power what would it be?

Freeze time. I’m not a morning person – would love every morning to be a turn-back-the-clocks day!

If you were cast in a reality TV show what would it be?

Extreme Makeover: Home Edition. I love home renovations but I’m not handy and have decision paralysis, so why not be on a show that will just do it all for me?

Dolores

Salesforce Operations Manager

Dolores, professionally, is a customer-focused, and results-oriented Product Owner with a proven record of leveraging technology and creativity to develop and implement innovative solutions to complex problems. She has a history of success driving business development, Salesforce technology implementations, and personnel training initiatives to maximize profits while reducing company costs. Personally, she loves punk rock, dogs, and the Pittsburgh Steelers. She enjoys volunteering for LGBTQIA+ and Animal Welfare Organizations. If you can’t find her at a punk show, volunteering or playing Madden Football, she’ll see you at the gym.

What is your favourite part about being on the KMB team?

There are a lot of things to love about working with the KMB team, but my absolute favourite is working with a group of smart, driven and team-oriented group of women. We work very hard, we all get along and we all want each other to succeed and do our best to support each other’s success. It’s rare to find that at any job. KMB has it and I wouldn’t want to be anywhere else.

What do you think the next big thing is for marketing/technology?

Honestly, I think it’s data utilization and how creative businesses can become leveraging the various marketing and customer relationship management platforms available. Everyone wants to collect data, but very few organizations are good at utilizing it and turning the most vital components of their business into revenue. Finding people that can do that and do it well, is going to change the shape of any organization and there’s a large need for it in the industry.

If you could change something about the world right now, what would it be?

There’s a lot I would love to change about the world today. There are a mountain of issues facing the human race and it’s hard to pick just one. But, I will. I would love to change the attitude around our climate crisis. Regardless of the other issues that we are faced with, it’s hard to change things like racial/religious/gender inequality, economic disparity, LGBTQIA+ discrimination and the gaping fissures that divide us politically if we don’t have a habitable planet to do it on.

If you could have a super power what would it be?

Easy, flight or teleportation. To be able to fly would be a dream, but I’ll settle for teleportation because I wouldn’t have to deal with the challenges altitude and government air space create.

If you were cast in a reality TV show what would it be?

I don’t watch reality TV…so I am unqualified to answer this question, but I’m told that I would be on The Pack. Apparently, you travel the globe with your best doggo and go on races/challenges to win money for yourself and for an animal charity. Can confirm. I would be down for this.

“MEOW”

Kathleen

Marketing Systems Producer

Kathleen is a graphic designer, digital producer and email ninja with over ten years in the industry. She got her start designing custom Converse and Vans at The Ave in Venice, CA and then moved on to Pacific Coast News and UBM – it was here that she entered the world of digital design and hasn’t looked back! When she’s not knee deep in email code or looking for the next bit of creative inspiration, she can be found playing beach volleyball, snowboarding and hanging with her little wing-dog, Sam Adams. 

What is your favourite part about being on the KMB team?

My favorite part is that I am surrounded by some of the most intelligent human beings I have ever met and trying to soak up all of their insight and knowledge like a sponge! I also love that we laugh all the time and we truly enjoy each other’s company.

What do you think the next big thing is for marketing/technology?

I don’t know if its possible or when it could happen, but I would love for there to be email standards put in place (like website standards). Troubleshooting for Microsoft Outlook definitely added some gray hairs to my head.

I would also love if there was a marketing automation platform that made life easy for both non-designers and designers. One day….

If you could change something about the world right now, what would it be?

It would be wonderful if there were a little more love and a lot less hate in the world. It takes far more energy to be hateful…we are all in this together and life is too short to waste it on acting in a way that brings nothing to the table.

If you could have a super power what would it be?

FLYING! I can’t imagine that there is a more exhilarating feeling than feeling the wind carry you anywhere you’d like — the adventures and exploring would be next level. Would also be far more economical with how much airline tickets cost, ha!

If you were cast in a reality TV show what would it be?

Oh man this is a tough one — Since I am not rich, a housewife or shallow like many of the Housewives I like to put on as background noise, below are my top choice:

  1. So You Think You Can Dance (First couple of seasons)
  2. RuPual’s Drag Race (as a judge)
  3. Fear (was on MTV a million years ago and contestants explored haunted places)

Carol

Marketing Systems Coordinator

Carol chased her dreams of a career in marketing & communications all the way to a spot on the KMB team. She’s passionate about using data analytics to change the world into a better and more balanced space. Carol is new to the scene, but already loves being able to contribute her organizational skills to effectively manage projects. You will always find Carol in a cheerful mood, ready to tackle all the challenges that come her way.

What is your favourite part about being on the KMB team?

My favourite part about being on the KMB team is being surrounded by empowering, smart and innovative women. They make me feel extremely supported and I’m constantly learning and growing. I have also never worked in such a fun environment. KMB truly knows how to work hard and play hard!

What do you think the next big thing is for marketing/technology?

Being new to the tech world, I have learned and have no doubt that anything is possible. I believe that the next big thing for marketing and tech is the way machine learning will influence big social change such as social justice and climate change which will help bring the world together creating a more inclusive and conscientious world.

If you could change something about the world right now, what would it be?

I would end the systemic human rights violations and atrocities being committed around the world. There are far too many injustices happening globally where individuals don’t have the platform or resources to be able to help their situation. I believe that through the Information Era our global community can come together and bring more awareness, peace, love and justice for those in need.

If you could have a super power what would it be?

The ability to charm others so I could influence them to be a better version of themselves.

If you were cast in a reality TV show what would it be?

My Super Sweet Sixteen and you’re all invited!

“MOM”

Colleen

Business Manager

With a lifetime of experience in the financial services industry and past experience running a family business, Colleen provides the financial and administrative foundation for this innovative and rapidly growing company. An extensive career with Scotiabank that crossed many business lines and roles has given her a background in accounting, finance, marketing and leadership which allow her to take care of our business while we take care of yours.

What is your favourite part about being on the KMB team?

I love the passion and the energy these ladies bring to the job every day. It is exciting to be part of something so ground breaking and innovative, these ladies really are brilliant!

What do you think the next big thing is for marketing/technology?

Given that I have a few more years (maybe decades) behind me, I have seen how technology has truly transformed how business is conducted and how consumers interact with businesses today. Data is really the footprint the customer leaves and smart businesses know how to read and follow that footprint. It is exciting to see companies finally understanding that. We will have made the final shift when marketing strategies and spend are truly centred around customer behaviors and success is measured with real data-centred metrics.

If you could change something about the world right now, what would it be?

It truly upsets me that we are still dealing with issues in society and in business that we have dealt with for decades…. Issues like equality for women and minorities. And the fear-mongering and self-centred nature of politics today. I would love to see a time when gender, colour and race have no bearing on decision making. Imagine what we could accomplish if we put our best and most brilliant minds together and spent our time focussing on solutions to real problems in the world without worrying about whether the person is male or female, black or white or how it would play on social media.

If you could have a super power what would it be?

I would settle for a magic wand that would allow me to heal any ailments. Zap! No more cancer! And, on a more selfish note… I would take the fountain of youth!

If you were cast in a reality TV show what would it be?

That’s a no brainer. I am a travel addict. I love to travel anywhere and everywhere. So, of course it would be Amazing Race Canada.