Having spent over 17 years of her career in equal parts client, agency, and consulting, Elsa has an in-depth experience and appreciation for strategy, data, operations, and technology from each perspective. Her collaboration with various organizational roles, including C-suite leaders in sales, marketing, and operations, design, developers, product teams, and customer success team, further add to her well-rounded approach to understanding and solving for business challenges.
Elsa has led demand generation and global marketing operation teams in the B2B space, and actualized marketing strategies for various B2C industries including tourism, not-for-profit, automotive, and telecom. Her tech background covers a variety of solutions, including Marketo, Salesforce, Eloqua, Marketing Cloud, Pardot, Conga, SendGrid, Google Analytics, Outreach, and Intercom. Her experience varies from building revenue attribution models for marketing teams, to creating and executing multi-channel marketing campaigns, to leading new technology discoveries and implementations. But her true passion is empowering marketing and businesses with meaningful data and insights that they can action in an efficient way.
I come to work every day because every day is different. I love the variety of challenges I get to tackle with the team and the many hats I wear. There is never any ego at KMB and that is rare to find – this environment has allowed me to solve and achieve things that are well outside my expertise and comfort level, and it’s an inspiring place to be.
This last year was a challenging one – we had a smaller and newer team yet had to launch a product 3 years in the making. In doing so, there were countless accomplishments that made the year worth the challenge, including bending new technology like Conga in ways it’s never been used before, managing code deployments and data migration; however, I think my favourite accomplishment is the teamwork we’ve established to rise to any and every crisis and occasion.